THE COMPANY
PURE HAIR INC. stays true to their mission and tag line, Beauty with a Conscience, with their landmark PURE EXTENSIONS. PURE is the first hair extension company to recognize and act on its responsibility to the environment. Believing that beauty can be green, PURE strives to make every aspect of their business reduce their carbon footprint on the earth. From the extension application to the minimal packaging, no waste is tolerated. PURE hair extensions are made of the finest quality 100% Remy human hair; completely synthetic free, and their micro cylinder bonds are made from recyclable copper. The application process does not use any heat, glues or waxes so there no harmful fumes emitted or chemicals used. This process allows for the hair to be applied 3-4 times faster and last 3-4 times longer than traditional extensions…faster, safer, better.
The PURE Extensions line is comprised of the 23 “natural” colors available in multiple lengths and densities, as well as the recently released PURE RADICALS: 12 vibrant, avant-garde colors that can be used moderately to accent any style or liberally to make a statement.
The PURE Philosophy is simple:
"Extensions that leave no damage behind"
PURE CEO and Founder, Michael Burchard, along with his PURE team understand the importance of maintaining healthy hair and a healthy environment. They are also aware of the amount of waste that consumes the beauty industry through redundant packaging and harmful chemicals. As a response, PURE seeks to bring their beauty awareness and eco-conscious vision to the rest of the beauty world. PURE envisions a complete line of beauty products made from completely recyclable materials and hair care products that eliminate the harsh impact made on mother earth, our hair, and our skin.
